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Washington Lottery

Lottomobile | Cure for the Common Day
Lottmobile Lottery Prize

Lottomobile

Copywriting

Jackpots were down. Sales were down. Lotto excitement was out of gas.

 

Our campaign hit the ground running. We put the brakes on promoting million-dollar jackpots and steered them towards shiny, but less valuable, weekly add-on prizes. This course worked! And customers raced to the sales counters to play.

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Lottomobile

Video

Lotto Convoy - Skip Jackson
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Lottomobile - Skip Jackson
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Radio

Project: Lottomobile

Cure for the Common Day

Copywriting

Million-dollar Lotto jackpots grab glitzy headlines, but our research showed that Scratch offers everyday excitement—the kind that can instantly turnaround an otherwise common day.

SCRATCHmorningpickup (Converted)
Project: Scratch
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Videos: Convenience  |  Safety

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