Real Networks
Superpass
Copywriting & Brand Story
Superpass was struggling as a digital afterthought. It was weird. Strange. Customers had a hard time figuring out what it was and why they should buy.
My team came in and reinvented its brand story. We identified key benefits that aligned with core users. We then celebrated its unique content to give new users a reason to believe.
“It’s not ordinary, it’s just right for you.”
Big Brother
Copywriter
For two years, I led the creative effort to transform reality TV from a weekly event to engage with customers 24/7 online.
We educated customers on how to view live feeds, consume ongoing content between broadcasts, connect with viewers and the cast, and extend their experience via a Superpass subscription.
Landing Page
Promotional Banner
